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We’re so excited to introduce you to Rob Catalano.
Rob is Chief Advertising and marketing & Technique Officer of WorkTango, an business chief in worker expertise know-how. In 2020, Rob was named one of many Prime 100 World Worker Engagement Influencers. He’s spoken about worker wellness in 40+ international locations, loves teaching from an HR perspective, and usually will get a buzz out of serving to leaders “make work lives higher.” He’s the creator of a well-liked convention referred to as Innovate Work that gathers HR of us with the intent of seeing them impressed, educated, and engaged.
WorkTango serves clients in 40+ languages in 100+ international locations. With a formidable 97% buyer retention charge, an ideal 100%, 5/5 buyer ranking, and an 82 internet promoter rating, it’s secure to say that they know a factor or two about creating nice firm tradition and providing superior service.
Q&A with Work Tango Chief Advertising and marketing & Technique Officer, Rob Catalano
Work Tango: We’re so excited to have you ever, Rob. Will you begin by telling us a bit about your background?
Rob: I’m a marketer by commerce–that’s the place my coaching is. By way of college and after, I used to be working at a small advertising and marketing company, the place I used to be spending a day every week in my shoppers’ workplaces. These had been enterprise firms whose names we might all acknowledge. As I visited, I used to be actually shocked to seek out that these individuals had been depressing. They dreaded coming to work. They spoke negatively about their firms. Simply beginning my journey within the office, that was fairly unhappy and surprising to me.
So, I bought curious.
I had discovered a lot about utilizing buyer knowledge to drive progress, and I couldn’t perceive why we weren’t doing that very same factor to attempt to perceive workers. Fairly shortly, I started to see that, for me, working with workers was a extra purposeful journey than working instantly with clients.
I left the advertising and marketing company and headed for a small HR tech firm. I used to be there within the very early levels with the founding group, and we grew it for 10 years. By the point I left, we had been as much as a number of hundred workers. I led advertising and marketing, spent a whole lot of time advising clients, and headed our international enlargement within the UK. And I used to be so, so passionate concerning the work.
I’d discovered my focus: making the office higher. I wished to construct know-how that connects and permits individuals.
On the finish of the day, I need to have enjoyable. I need to take pleasure in myself. And I consider that if individuals get that at work, it interprets into their private lives.
So the following step was co-founding the unique WorkTango, which used to focus solely on surveys and insights previous to increasing into the holistic worker expertise platform it’s right now.
Work Tango: What’s the high-level take a look at WorkTango’s origin story?
Rob: We began by crafting a ardour assertion: “Enhance (work) lives.” We don’t consider in mission statements, as a result of missions finish—however ardour is eternal, and we wished to make our passions clear to our workers and the world… whereas standing out on the identical time.
We figured, we collect all this knowledge for patrons, proper? Making an attempt to enhance their expertise, anticipate their subsequent steps, perceive what motivates them, and so on. And I noticed the potential for what might occur if we began doing the identical factor, however for workers.
After we first began WorkTango, firms weren’t getting sufficient worker knowledge to make good choices about their individuals. Most leaders didn’t have the instruments or data they wanted to construct a greater expertise for his or her workers.
So, we created worker voice know-how, which supplies enterprise leaders the chance to “hear” to their workers by asking for suggestions constantly, and letting that knowledge inform their individuals’s technique.
A giant a part of the equation was additionally leveraging that knowledge in additional helpful methods. Our discussions with HR leaders was that they wished to cease being a filter to worker suggestions, however reasonably allow leaders with real-time insights. We made it a actuality to nudge leaders with really helpful learnings and actions particular to their groups to make it significant for every chief, whereas permitting HR to deal with company-wide thematic points.
Work Tango: How do you assume that listening to workers, and constructing sturdy firm tradition, impacts backside line enterprise success?
Rob: For each firm, success is determined by shareholder worth and buyer satisfaction. However the actuality is that these are outputs, they usually can’t be modified in a single day.
What you possibly can shift fairly shortly are the inputs–the investments you make that affect worker conduct. There’s ample proof that if you construct the correct of worker expertise, you impression worker behaviors, which in the end impacts buyer satisfaction, shareholder worth, and so forth.
I don’t see any approach you possibly can construct a profitable enterprise with out prioritizing worker expertise. Once you change the inputs, totally different outputs comply with. It’s that easy, however sadly many firms aren’t run this fashion—but.
Work Tango: So how did you come along with the legacy Kazoo?
Rob: WorkTango was rising, and we had been doing very properly. However we had been rising by an atypical strategy–fully bootstrapped with no financing, no buyers, nothing. We had arrived on the level the place executing the broader imaginative and prescient and making an even bigger distinction in work lives was going to require us to essentially push the gasoline.
So once we had been approached by legacy Kazoo, we knew it was proper.
It turned clear to us that, mixed with the legacy Kazoo platform, we had been uniquely positioned to have a category-defining second. There aren’t many examples of firms that may present a world-class worker listening system, efficiency administration, and recognition and rewards unexpectedly. That’s an thrilling place to be. However the backside line although was the individuals issue. After we bought along with the oldsters at Kazoo, we noticed that our eyes lit up over the identical issues. Kazoo’s mission assertion was “Make work higher.” WorkTango’s is “Enhance (work) lives.” Comparable, proper? We actually do care about constructing higher workplaces. We need to see that occur right here and past.
Work Tango: What’s one thing that excites you most concerning the mixed new firm?
Rob: Constructing an ideal worker expertise begins with listening. So including the worker voice ingredient to the legacy Kazoo platform gave clients a significantly better place to begin to construct and handle their worker expertise.
It means with the ability to simply accumulate worker suggestions, course of it immediately, and get it into the arms of leaders–quick. That’s large. However, knowledge is just nearly as good as what you do with it. Our system gives leaders with individualized suggestions for studying and motion primarily based on the responses of their groups. We’re enabling managers to make sensible adjustments that may instantly have an effect on the worker expertise.
Work Tango: Final query: What do you assume is the way forward for HR / the worker expertise area as an entire?
Rob: First, the worker expertise area isn’t going away. What we’re about to see occur is a whole lot of consolidation—extra mergers and acquisitions, extra platforms that may do all the pieces as a substitute of 1 particular performance. And that might be good, as a result of the flexibility to have extra items multi function place makes it simpler for workers to truly use the know-how.
Second, we’re within the midst of some fairly large cultural change. Organizations can not do what they’ve at all times carried out. If firms aren’t embracing new know-how to help the worker expertise, they’re already falling behind.
At WorkTango, we’re revolutionizing how the world’s most forward-thinking firms interact and encourage their individuals. We provide the one Worker Expertise Platform that allows significant recognition and rewards, helps alignment by aim setting and suggestions, and provides actionable insights by worker surveys.
WorkTango is constructed for the office all of us need to be part of – the place priorities grow to be clear, achievements are celebrated, and workers have a voice. So if you happen to’re prepared to enhance (work) lives, schedule a demo right now.
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