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What number of of you put on glasses?! Can we speak about plus dimension eyewear campaigns and choices? Taking subject with the “obtrusive absence of plus dimension illustration in eyewear campaigns and promoting,” plus dimension optician, Autianna Wilson has determined to do one thing about it. This plus eyewear designer and enterprise proprietor tapped into the facility of AI to think about a plus dimension eyewear marketing campaign!
“As an optician who identifies as black, queer, and plus-size, and has a robust following within the optical business, I’ve at all times felt compelled to specific my opinions on numerous matters associated to inclusivity and variety.”
Autianna Wilson
Earlier than we dive into the marketing campaign, allow us to first introduce you to Autianna! Autianna Wilson, @opticalgoddess_, runs Eyewear Love Affair, a model that makes a speciality of each digital and in-person eyewear styling.
Autianna can be a licensed optician and advocate for impartial eyewear and is extensively often known as the “Optical Goddess.” She lends her knowledgeable steering in choosing frames, shares her in depth data of lenses, and boldly provides candid opinions on eyewear and trend.
Curiously, Autianna has been engaged on launching her personal eyewear line and is decided to function predominantly plus dimension folks in her campaigns. She acknowledged the shortage of illustration in eyewear advertising and determined to have just a little enjoyable with what she want to see.
“… as I refine my concepts for the road, I had a thought: what if I created an AI EYEWEAR CAMPAIGN showcasing distinctive eyewear designs and utilizing AI-generated representations of gorgeous plus dimension people? My intention is to genuinely encourage eyewear designers and types to embrace extra variety of their advertising efforts.”
Autianna Wilson
Now we have solely began to see the assorted ways in which AI can be utilized, however we’re beginning to see the facility of AI harnessed on this inventive means, particularly within the plus dimension area!
The Present Problem with Eyewear Designers and Manufacturers: The Want for Plus Measurement Eyewear Campaigns
What number of manufacturers or retailers have you ever seen that cater, embody, or function plus dimension folks in eyewear campaigns? Give it some thought. Whereas there are distinctive parts in designing for plus faces, it is a phase of trend that largely goes unnoticed.
“Glasses are worn by folks of all styles and sizes, and it’s important to mirror this actuality in promoting. By solely showcasing skinny fashions, eyewear manufacturers inadvertently contribute to a distorted notion of who wears glasses, excluding a considerable portion of the inhabitants. Embracing variety by the inclusion of plus-size people would ship a robust message that glasses are for everybody.”
Autianna Wilson
The principle benefit of that includes plus dimension people in eyewear campaigns is the power to showcase how frames match on wider faces with distinctive facial options. From Autianna’s personal expertise, “Plus dimension folks usually have extra outstanding cheekbones, broader noses, and different facial attributes that differ from these of thin fashions.”
Through the use of plus dimension fashions, manufacturers can display how their frames accommodate a wider vary of facial traits. This is able to empower potential plus dimension clients to make extra knowledgeable buying choices. This method permits for higher transparency, as clients can visualize how the frames will look on people with comparable facial buildings.
Wouldn’t you really feel extra assured buying from a model whose fashions seemed such as you? Understanding how an merchandise would look, marrying each trend and performance? We might by no means get sufficient of those plus dimension eyewear campaigns. Nope.
Autianna additionally speaks to what eyewear advertising ought to appear to be: “Inclusive eyewear advertising ought to embody a variety of physique sorts, together with plus-size people, as a result of glasses aren’t restricted to skinny folks alone. By showcasing various faces and our bodies, eyewear manufacturers can problem the dominant narrative and dismantle the dangerous ideologies…”
With that perfect in thoughts, Autianna Wilson created this marketing campaign utilizing AI to assist her form the visuals of what she want to see, and it’s lovely! She continues, “True inclusivity goes past tokenism and requires real illustration of various ethnicities, physique sorts, and backgrounds. Eyewear manufacturers should take duty for his or her position in perpetuating societal magnificence requirements and actively work in direction of making a extra inclusive and empowering advertising setting.”
We agree 1000%. Having illustration in each side of our lives is necessary! From Magnificence campaigns, TV and Films to Clothes and now, Eyewear, with the ability to see oneself is essential and demanding to affirming our fantastic thing about our our bodies.
To be taught extra about Autianna and what providers she provides, go to Eyewearloveaffair.com!
What do you concentrate on this AI-generated plus dimension eyewear marketing campaign? The fashions, the seems to be, the result? Is that this a marketing campaign that might encourage you to buy from a particular eyewear model?
Higher but, what challenges do you will have relating to searching for frames and glasses? Do YOU have any challenges that Autianna addresses on this marketing campaign?
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