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The Ashanti area has emerged the highest area model within the 2022 Regional Model Index (RBI)with a mean rating of 79.42 per cent.
Out of the 9 parameters used within the rating, the Ashanti area registered its strongest efficiency in tradition and heritage, native tourism and its native folks.
The parameters included Native Folks; Tradition and Heritage; Native Governance; Native Tourism Property; Peace and Safety; Funding Local weather; Pure Surroundings; Constructed Surroundings /Infrastructure and Native Financial Local weather.
This was made recognized when the Chartered Institute of Advertising and marketing, Ghana (CIMG) launched the RBI report in Accra final Thursday.
Regional model is the sum whole of all of the perceptions of a area, within the minds and hearts of its publics. These perceptions embody its folks, locations, tradition, language, historical past, meals, style and well-known personalities.
Mr Isaac Gwumah, Lead, RBI Report, stated the Ashanti area was adopted by Larger Accra, Jap and Central areas (in reducing order) and the 4 areas made up the highest quartile of the rating.
“Though Larger Accra emerges second within the general rankings, it obtains highest scores on tradition and heritage, native tourism, funding local weather and its native folks.”
“The bottom ranked area model is Ahafo, and it obtains the bottom scores throughout all parameters evaluated. The 4 areas within the lowest quartile of the rating: Oti, North-East, Savannah and Ahafo (in reducing order) are all newly created areas,” he said.
Nationwide President CIMG, DrKasser Tee stated the report was to unearth and spotlight the financial and tourism potentials of every of the 16 regional manufacturers within the nation.
“The intention was, amongst different issues, to enrich and reinvigorate authorities’s authentic Model Ghana agenda, and to contribute to giving which means to Ghana’s “Yr of Return” in addition to “Past the Return,” he added.
He burdened that the CIMG had resolved to create mass consciousness in regards to the existence of the 16 regional manufacturers and, later, the 261 Metropolitan, Municipal and District Meeting manufacturers, all categorised as sub-brands with distinct and distinctive potentials for attracting patronage to spice up their native economies.
” data of how the 16 areas are ranked, towards these parameters is a superb advertising asset, as they function the wanted catalysts for growth on the regional or native degree. These are, after all, good tips that could traders in search of alternatives within the numerous areas of Ghana,” he added.
He revealed that the RBI was impressed by Simon Anholt, who, in 2005, developed the idea of the Nation Manufacturers Index, including that he was recognised as one of many world’s main authorities on the branding of nations, areas and cities.
Dr Tee stated these areas wanted to consciously and intentionally put ahead what they needed to supply by figuring out their areas of strengths and made it engaging for folks to patronise them.
“To realize a greater repute, a regional model should overtly and covertly talk to its viewers, how good the area is. That is methods to construct sturdy and resilient regional manufacturers,” he added.
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