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Mahindra and Mahindra (M&M), which has overtaken Tata Motors in gentle industrial autos (LCVs) this yr, is seeking to double its market share to about 6% within the fast-growing medium and industrial car (M&HCV) section.
Eyeing extra market share, the corporate immediately launched its new truck sequence Blazo on the Auto Expo. Claiming to supply a superior mileage, the Blazo sequence contains haulage, tractor trailer and tipper autos. Bollywood actor Ajay Devgn has been roped in because the face of the brand new marketing campaign for Blazo sequence.
Rajan Wadhera, president and chief government (truck and energy practice), stated the corporate is aiming to double their share to six%.
The M&HCV gross sales have grown by a pointy 30% within the April-December interval of the continuing monetary yr. That is the best development posted by any section of the car business in India this yr.
Within the passenger service gentle industrial car house, the corporate is showcasing the Supro electrical van on the Expo. This van is an eight-seater zero emission mini-van, powered by lithium ion batteries. The corporate is pitching it as a primary and final mile connectivity choice for metro rail, colleges, campuses and company staff.
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