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The opposite take is our property Terramor in Bar Harbor, Maine. We noticed individuals in search of distinctive methods of experiencing the outside, and never everyone seems to be considering conventional tenting. We at all times felt the place the place Terramor sits, which was a former Ok.O.A. campground, had one thing actually particular about it. We don’t name it glamping. We name it an outside resort. We have now a lodge with meals service. We have now tents with beds, comfy linens and private fireplace rings. Every tent has its personal toilet, which is a giant distinction.
Like at a resort, we have now a variety of actions. We have now these stunning telescopes and we carry individuals in to guide stargazing. We have now yoga and Pilates. Our flagship is in Maine, so we do lobster bakes as soon as every week.
Ok.O.A. has been a budget-travel firm. Had been there issues about increasing into the luxurious market?
Whereas we hadn’t operated within the luxurious house, we felt very assured about our data of outside hospitality and knew we might create one thing in Terramor that will resonate. We thought-about a model extension of Ok.O.A., however finally felt a brand new model made extra sense. The model is so well-known and we’re constructing one thing actually completely different.
Eighty-five % of Ok.O.A. enterprise is in R.V.s. When individuals see Ok.O.A. campgrounds, they assume R.V. campground. There are not any R.V.s at Terramor. We needed to supply readability for our Ok.O.A. campers. And we needed to succeed in an entire new set of people that say, “Ok.O.A. isn’t for me.”
The choice to create a brand new model was additionally tied to cost level. Our common price for a Ok.O.A. tent web site is $42 an evening, an R.V. web site is $55 and a deluxe cabin is $137. The common price at Terramor is $400 an evening. In a tenting expertise, you’re bringing your individual tools. It’s rustic. You’re not in a mattress. Terramor is akin to what you’ll see at resort, and we provide resort facilities.
Do you’ve gotten plans to broaden the Terramor model?
We’ll be able to announce three to 5 new Terramor properties this summer time. After that, I feel we’ll get to the purpose the place we announce one to 2 new resorts a yr.
All the Terramor properties can have a number of core options together with a central lodge with meals service, a nature-inspired pool, a group-fire expertise, a pavilion and a fenced-in canine space. Our lodging all have non-public fireplace rings on the tent, and we provide free firewood. We additionally at the moment are implementing an area for massages at our present property, and that may doubtless lengthen to future properties.
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