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Because the Group CEO of Subsequent Media, my journey on the earth of media has been knowledgeable by a profound connection to our nation’s various landscapes, vibrant tradition, and the potential we maintain as a vacationer vacation spot.
The latest heartbreaking incidence in Queen Elizabeth Nationwide Park, the place a pair on their honeymoon and their information fell sufferer to a “cowardly terrorist assault,” shook me to my core.
I deal with the media’s position in shaping Uganda’s picture with a deep sense of accountability, emphasizing the significance of conveying a real but compassionate message.
In 2020, our tourism earnings plummeted by 73% to a mere $0.5 billion from a thriving $1.5 billion in 2019 because of the devastating grip of COVID-19. However the phoenix of hope has risen from these ashes.
Civil Aviation Authority reported a outstanding restoration within the aviation sector.
In June 2023, Entebbe Worldwide Airport recorded 80,750 arriving and 80,165 departing passengers, a complete of 160,915 worldwide passengers, and a median of 5,363 passengers per day, the best determine recorded since 2019 displaying that Uganda is on track to register figures exceeding 1.8 million passengers in 2019.
Tourism has change into a lifeline for our economic system. Initiatives to draw extra guests and operators to our airspace have been pivotal.
How will we, as media, steadiness the accountability of reporting such tragic occasions whereas preserving our nation’s popularity and safeguarding the economic system that depends on tourism? That is the place our dedication to accountable journalism comes into play.
The media has the facility to color a vivid image of Uganda, not solely by narrating the tales of heartache but in addition by spotlighting the sweetness, resilience, and potential that our nation embodies.
It’s our responsibility to seek out the fitting steadiness, report information, and condemn such incidents, whereas concurrently shining a light-weight on the authorities’ devoted efforts to deliver these accountable to justice.
The police, too, has a significant position on this narrative. A swift and clear response to such occasions is crucial. Public security is just not negotiable, and we, as media, ought to spotlight their unwavering dedication to making sure simply that.
By showcasing efficient legislation enforcement and a dedication to upholding the rule of legislation, we may help restore confidence in Uganda as a protected and welcoming vacation spot for vacationers.
Let’s take a second to mirror on our journeys.
Many people, myself included, have traveled the size and breadth of our lovely nation. We have now been enchanted by the landscapes, the friendliness of our folks, and the distinctive experiences Uganda provides. These unforgettable reminiscences are what we have to challenge to the world.
My fellow media professionals, let’s maintain up a mirror to our trade and ourselves. Let’s pledge to report with empathy and accountability.
Our phrases and pictures have profound penalties, not solely on the lives of these affected by tragedy however our total nation’s well-being.
I urge us all to embrace our accountability to form notion and affect change. Let’s inform the world the outstanding story of Uganda – a land of breathtaking landscapes, a wealthy tapestry of cultures, and a heat, welcoming embrace that may’t be matched.
By way of our collective efforts, we will defend our economic system, entice vacationers, and be sure that the world falls in love with the Pearl of Africa yet again
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