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Beyoncé introduced Sunday night that she’s dropping a brand new album, minutes after starring in a clue-laden Verizon industrial about “breaking the web” that aired shortly after the 2024 Tremendous Bowl halftime present.
The challenge, which seems to be a rustic album, might be launched on March 29 and was described as “act ii” of the three-act challenge that started with Beyoncé’s critically acclaimed “Renaissance” album, which she launched in 2022.
The shock information got here within the type of a grainy video posted to her web site and Instagram account that confirmed a bunch of males in cowboy hats in the course of a desert ogling an enormous billboard of Beyoncé (additionally in a cowboy hat) posing above the phrases: “TEXAS! HOLD ‘EM.”
The video ends with Beyoncé previewing a rustic music about Texas, the state through which she was born and raised.
Beyoncé later Sunday night launched two songs from the upcoming album — “Texas Maintain ‘Em” and “16 Carriages” — alongside visualizer movies of the queen in racy Western outfits and a bejeweled cowboy hat.
Her web site revealed the observe titles alongside a sequence of glamour pictures that includes the celebrity in cowboy hats and couture ensembles designed by the likes of Dolce & Gabbana.
Beyoncé hinted she was as much as one thing country-themed by sporting a cowboy hat to the 2024 Grammy Awards, which passed off on Feb. 4. She additionally wore a glittery model of the hat on promotional photographs for her Renaissance World Tour.
Whereas the world’s most Grammy-awarded artist is primarily recognized for her conquests within the R&B and pop genres, she has forayed into nation earlier than.
Beyoncé’s music “Daddy Classes,” off her 2016 album “Lemonade,” was a rustic tune that paid homage to her father. She carried out the music with The Chicks (then the Dixie Chicks) at the 2016 Nation Music Awards, and he or she later launched a remixed model of the music that includes the legendary all-female nation group.
Beyoncé continues to precise delight in having grown up in Houston and has sung in regards to the state in songs like “Countdown,” “Formation” and “Savage Remix.” The teaser video for this new album consists of the lyrics, “This ain’t Texas, ain’t no maintain ’em, so lay your playing cards down down down down.”
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