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Simply final month, AC/DC followers have been gathering en masse to make a giant push to prime the U.Ok. charts at Christmas, however these plans have now modified considerably, with a brand new objective in thoughts.
The “Christmas No. 1” is a giant factor within the U.Ok., as it’s usually the file gross sales peak quantity for the 12 months, making no matter music tops the chart that week have slightly further status. And it is not been unusual for fan campaigns to launch within the U.Ok. to attain the objective. Some of the notable ones got here when followers rallied to ship Rage Towards the Machine’s “Killing within the Identify” to the highest of the charts in 2009 as a type of rise up in opposition to having an X Issue vocalist take the title.
Again in 2013, AC/DC followers first rallied for considered one of these campaigns, and managed to get “Freeway to Hell” all the best way to No. 4 at Christmas, and the objective was to copy that success this 12 months with a number of AC/DC fan teams on social media getting collectively and deciding they might attempt to push “Thunderstruck” to No. 1 after fan voting throughout a number of websites.
Why Has the Marketing campaign Been Postponed?
AC/DC Fb fan web page directors Steevi and Jon reached out to Official Charts with an announcement on the marketing campaign, explaining why their objective has modified for this 12 months.
“After a vote throughout three separate AC/DC teams, together with the unique 2013 marketing campaign group of over 100,000 members, now we have determined to place again the marketing campaign week to Friday twenty ninth December to Thursday 4th January. By selecting to delay by two weeks, we’ll additionally keep away from being caught up within the Christmas songs that can little question be distinguished the week after Christmas as nicely.”
Why was the choice made? There was a two-fold reply. They defined, “Why? As a result of it focuses extra on the band’s fiftieth anniversary itself relatively than being caught up within the Christmas mayhem, by which we really feel many would like to see [The Pogues] ‘Fairytale of New York’ prime the pack for causes everyone knows nicely. When polled, 83% of AC/DC followers agreed so that is what we will do.”
READ MORE: The Most Performed Music Reside Off Each AC/DC Album
What This Means for the Marketing campaign
Whereas AC/DC followers are now not attempting to prime the charts for Christmas within the U.Ok., they nonetheless do wish to prime the charts, however simply in a unique week. So relatively that pushing followers to buy downloads or ramp up their streaming of “Thunderstruck” over the charting week that yields the Christmas No. 1, they’re now aiming for the highest on the week after.
That implies that the brand new objective is to focus all efforts to happen between Dec. 29 via Jan. 4, with the inducement to get “Thunderstruck” to No. 1 on the Jan. 5, 2024 chart date.
There is also a residual impact on the Christmas No. 1 race with AC/DC followers now backing out of the marketing campaign. With the organizers suggesting that many want to see The Pogues’ “Fairytale of New York” at No. 1 after the current dying of Shane MacGowan, a number of the AC/DC vote might sway that manner. The race is predicted to be vast open as novelty music artist Ladbaby, who has topped the Christmas No. 1 chart a number of occasions lately, didn’t concern a brand new music this 12 months.
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Gallery Credit score: Loudwire Employees
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