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Avery Dennison is launching Cohort 03, a program enlargement that includes new challenges and a world attain to the quickly maturing AD Stretch accelerator. Cohort 03 focuses on three problem areas: the event of next-generation vitality storage supplies, maximizing shopper experiences, and enhancing sustainability. This system welcomes startups from throughout the globe to collaborate in tackling tangible enterprise points.
AD Stretch is a pilot-based accelerator program for startups with confirmed gross sales and go-to-market expertise, the flexibility to innovate, and the vitality to have interaction with Fortune 500 firm Avery Dennison. The accelerator goals to unite the monetary, R&D, and huge technical assets of Avery Dennison with startups to create impactful options.
Hear from Melissa Tse and Lemuel Lim of the Company Enterprise Capital crew at Avery Dennison
We spoke to Melissa Tse, Head of Enterprise Investments at Avery Dennison, and Lemuel Lim, Enterprise Affiliate, Enterprise Investments at Avery Dennison, about AD Stretch Cohort 03. Learn concerning the workings of the AD Stretch accelerator and discover how you’ll collaborate with the Company Enterprise Capital crew to develop your enterprise.
With the appliance submission for AD Stretch closing on seventeenth November, are you able to introduce Avery Dennison’s Company Enterprise Capital crew and its position throughout the group?
The Company Enterprise Capital crew engages with startups, traders, firms, and different ecosystem companions to collaborate on alternatives the place a Fortune 500 firm leverages its scale and capabilities to speed up novel innovation that addresses world important wants.
By way of partnerships and investments, the crew is concentrated on cultivating strategic relationships that additional our enterprise-wide targets, lots of that are in focus for this third cohort of AD Stretch.
How will the Company Enterprise Capital crew collaborate with and drive worth for AD Stretch program members within the upcoming third cohort?
Given the distinctive position we play in selling symbiotic innovation amongst events externally within the ecosystem and internally throughout the enterprise, the Ventures crew offers insights into disruptive tendencies available in the market and the feelings of different corporates, traders, and startups.
With that info, startups could make as knowledgeable of a call as attainable whereas contemplating their development trajectory. As these program members think about their subsequent development section and lift outdoors capital, we’re a prepared useful resource to information them in these fundraising processes.
With collaboration throughout innovation features comparable to AD Stretch and Ventures, Avery Dennison helps program members all through the a number of levels of their lifecycle.
With three distinct themes, spanning vitality storage supplies, buyer experiences, and sustainable packaging, why is AD specializing in these numerous challenges?
At present, Avery Dennison has grown to be a world firm that has developed merchandise and applied sciences that individuals work together with every day. However innovation is about addressing tomorrow’s ever-evolving wants.
Materials science is in our DNA, and as world vitality wants develop into extra advanced, and as security and sustainability are valued as a lot as efficiency, we’re uniquely positioned to advertise these worth propositions with our applied sciences and scale.
As our on a regular basis lives develop into more and more extra digital, we’ve got enabling applied sciences to bridge the bodily and digital worlds. We are able to create not simply merchandise, however linked merchandise. And by doing so, the information we gather can affect how we optimize our provide chains, how we promote sustainability, and the way we empower manufacturers to supply extra customized experiences for shoppers.
Are you able to elaborate on a typical day in the course of the Pilot Section of the AD Stretch accelerator?
Our pilots in AD Stretch are actually numerous by way of how we collaborate with startups. For some corporations, we assist R&D and speed up the product improvement course of. For different corporations, we allow product testing and commercialization with our clients and different ecosystem companions.
We deal with what might be most respected for every startup in AD Stretch and work out the suitable construction and framework to execute on that imaginative and prescient.
Would you prefer to share with potential candidates any fond reminiscences from earlier cohorts of AD Stretch?
One of many highlights for me (Melissa Tse) with the AD Stretch program includes one in every of our latest pilots with Moree.
Moree was an organization in our second cohort that developed a reusable packaging answer to switch single-use plastic luggage and movies. We had been capable of introduce Moree to one of many corporations in our enterprise capital portfolio, The Fashionable Milkman, which delivers farm recent groceries in sustainable packaging to shoppers.
Collectively, The Fashionable Milkman, Moree, and Avery Dennison had been capable of take a look at and pilot Moree’s answer with The Fashionable Milkman’s clients. Discovering extremely strategic alternatives like that is at all times so nice, particularly when everybody on the desk is captivated with working and collaborating collectively! (see Moree’s case examine beneath)
Do you may have a private message to share with modern corporations who’re considering of making use of?
I’ve (Lemuel Lim) sat throughout from and labored alongside entrepreneurs my total profession, and I’m extremely grateful to play my small position in selling innovation throughout the ecosystem.
Supporting AD Stretch has been a spotlight of my time with Avery Dennison, and it’s due, largely, to the wonderful entrepreneurs we work together with, and the probabilities that we discover collectively. Whereas I love the Avery Dennison of at this time, I additionally acknowledge that we had been as soon as a startup as nicely. As we glance again on our roots, our humble starting in 1935 was outlined with one vivid concept. Luckily for us, Stan Avery’s concept caught (no pun meant!).
With AD Stretch, we’re channeling our historical past and supporting entrepreneurs in their very own humble beginnings, taking a vivid concept and making it one thing extra. With that very same spirit on this third cohort of AD Stretch, we’re constructing wonderful options with lasting impression, and we might love so that you can be part of it.
Key Deadlines & Program Timeline
The applying deadline is approaching! Hurry, submit your utility by November 17, 2023!
- Startup Choice: January 2024
- Pilot Section: January – August 2024
- Demo Day: September 2024
Why Be a part of AD Stretch Cohort 3?
AD Stretch companions with entrepreneurs in some ways, together with minority fairness investments, joint improvement agreements, non-recurring engineering initiatives, reseller relationships, and different types of strategic technical and industrial partnerships. Uncover all the advantages of becoming a member of this system:
- Pilot Funding: a novel alternative to experiment with a paid pilot mission.
- Speedy Development: increase your buyer base and scale up with a globally acknowledged chief.
- Materials Science Mastery: leverage Avery Dennison’s huge expertise in materials science management to revolutionize your merchandise and options.
- International Community: entry a novel community of business specialists and mentors who can flip your startup into a world phenomenon.
- Demo Day: showcase your progress to business companions, traders, and media within the extremely anticipated AD Stretch Demo Days.
Additional, AD Stretch doesn’t take fairness. The pilots might be funded as per the settlement between you and your program lead. This system will give you networks, assist, and steering, and AD Stretch will make introductions to assist together with your funding and scaling targets.
AD Stretch Boasts a Sturdy Monitor File
In simply 18 months, the AD Stretch accelerator program has grown from launch mode to a thriving program that fielded over 500 purposes from over 35 nations and created pilot packages for 14 startup companies. Learn extra about two pilot examples from earlier AD Stretch cohorts:
Cellr unlocks the potential for shopper engagement
Cellr develops a cutting-edge shopper engagement platform. By leveraging digital ID applied sciences from Avery Dennison, model homeowners at the moment are empowered with a user-friendly answer to raise their methods and join with shoppers. The patron engagement instrument reimagines entry to linked and updatable packaging, customized interactions, and data-driven insights for smarter strategic decision-making.
Moree helps meals manufacturers ditch single-use packaging
By way of its reusable packaging system, Moree gives flatpack packaging to manufacturers on a pay-per-use foundation and simple returns. It makes use of digital rewards for its clients to allow the reuse mannequin. The startup makes it simple for meals corporations to change to reusable packaging with its modern Reusable Packaging as a Service. Moree additionally tracks stock, orders, and environmental financial savings by its platform. Along with Avery Dennison, Moree will assist manufacturers take a giant step in the direction of zero waste whereas encouraging extra sustainable existence.
Prepared to affix AD Stretch and unleash the potential of your modern enterprise?
Click on right here to use & hurry! Purposes shut on November 17, 2023!
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