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Tyler Mitchell is the photographer du jour in accordance with Maximilian Davis, because the Ferragamo inventive director welcomes again the New York-based photographer for a second time for Fall 2023, after initially becoming a member of forces for Pre-Fall 2023. This season’s marketing campaign providing is about in opposition to Renaissance paintings from the fifteenth and sixteenth centuries, in partnership with Gallerie degli Uffizi. Fashions Vittoria Ceretti, Mona Tougaard, Jessica Stam, Anok Yai and Lina Zhang are joined by a handful of inventive varieties for the marketing campaign, who embrace inventive guide and strategist Zainab Jama, singer and songwriter Kelela, and sound artist Yasmina Dexter. Tyler Mitchell himself even will get in on the motion, posing in entrance of the digicam all through the cinematic marketing campaign providing.
For probably the most half, members of our boards have been impressed. “The perfect advert of the season is born!” heralded 9sete.
“I believe Mona seems to be gorgeous right here! Very cool idea,” admired tjasmine.
“It’s determined. It’s official. I totally f*ck with Davis’ Ferragamo,” Girl Junon raved.
But not everybody, nonetheless, was so satisfied. “Such a dull marketing campaign,” exclaimed a disapproving kasper!.
“In the event you’re going to shoot in opposition to a background like this the garments ought to have some semblance of romance. The place is the Italian heat? Apparently mediocrity is completely acceptable as long as it sells decently,” voiced discussion board member GivenchyHomme.
“They need to’ve brainstormed longer if that is what they got here up with for the marketing campaign, like I get the imaginative and prescient however the execution is so poor,” stated fenty.
See Ferragamo’s Fall 2023 marketing campaign in full and share your personal ideas, right here.
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