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In step with its tourism rebranding thrust, the Sorsogon provincial authorities lately launched a sequence of audio-visual productions (AVPs) to promote it to the worldwide market.
Dubbed “Lovely Sorsogon! The place Magnificence is All over the place,” the marketing campaign goals to focus on the province’s wealthy biodiversity, cultural heritage, and mouth-watering delicacies.
The promotional supplies, that are funded by the Tourism Promotions Board (TPB), include a 7-minute province-wide tourism video and shorter particular person AVPs for the 14 cities and 1 metropolis.
In line with governor Edwin Hamor, the province goals to lure a million home and overseas vacationers this 12 months, which would come with MICE (conferences, incentives, conventions and exhibitions) vacationers.
“We labored along with the mayors of 14 cities and one metropolis native authorities unit to advertise our locations. We’re showcasing all locations in numerous cities in order that nobody can be left behind within the growth. We work as a group and promote good and harmonious relationships to create one thing for the folks of Sorsogon and the vacationers,” he stated.
Hamor defined that the “Lovely Sorsogon” rebranding is anchored on his complete 7K Program which consists of seven key areas particularly Kabuhayan, Kalusugan, Kadunungan, Katrangkilohan, Kagandahan, Kalinisan and Kalikasan (livelihood, well being, training, peace and order, beautification, cleanliness and setting).
He famous that the initiative is a collaboration between the Province and municipal and metropolis governments, in addition to the non-public and group stakeholders, to embody their collective imaginative and prescient for Sorsogon.
The native chief government stated that the province is bouncing again with a bang after the sequence of pandemic lockdowns, and now’s the perfect time to discover its pure wonders.
The launch of the AVPs was held on the posh Santorini-themed Residencia De Hamor Beachfront in Sta. Magdalena city.
Previous to the launch, the provincial tourism workplace held a four-day familiarization tour with members of the media and the Philippine Tour Operators Affiliation (Philtoa) who will design and promote tour packages.
The group toured the province’s pure and heritage points of interest, such because the Bulusan Lake Pure Park, Panumbagan Sandbar in Pilar, Barcelona Church Ruins, Butanding Interplay in Donsol, Juag Lagoon and Subic Seaside in Matnog, and Casiguran Shrine, amongst others.
The group additionally sampled the standard dishes and delicacies and visited authorities constructions such because the Provincial Capitol Complicated, Museo Sorsogon, Olympic Village, Sorsogon Metropolis Conference Middle, and the continuing Sorsogon Coliseum.
Within the photograph on the launch are provincial tourism officer Bobby Gigantone, Sorsoganon mannequin Maria Isabela Galeria, DOT Bicol regional director Herbie Aguas, TPB Home Promotions Division division chief Cesar Villanueva, and governor Edwin Hamor.
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