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The President of the Ghana India Commerce Advisory Chamber (GITAC), Mr Dominic Oduro-Antwi, has urged the media to accentuate promotion of the Ghanaian tradition and heritage for socio-economic improvement.
In keeping with him, the media had a vital function to play in placing vacationer locations in Ghana and Africa on the worldwide map by way of optimistic projections in regards to the nation to assist increase the tourism trade.
MrOduro-Antwi disclosed this in an interview with the Ghanaian Instances in Accra yesterday on the sidelines of the celebration of the Ghana Month.
He mentioned, although the media lately was doing effectively within the promotion of the Ghanaian tradition, itshould not solely be restricted to the Ghana Month.
He mentioned tourism, was one of many fastest-growing industries within the nation, subsequently constant media projections would enhance each home and worldwide arrivals.
“Ghana has a wealthy tradition and so should be projected to the skin world anytime, each time and never wait till a specific occasion earlier than we showcase our tradition or start to painting what the nation has. It should be a steady occasion to attract extra vacationers into the nation,” he added.
MrOduro-Antwi, additionally the President of the World Africa Commerce Advisory Chamber (GATAC), mentioned the significance of dedicating extra protection to cultural actions and conventional ceremonies, reminiscent of festivals, spiritual ceremonies and cultural performances by way of dwell protection, documentary, and editorial options have been essential to boosting the tourism receipts.
“The connection between tourism and the media is significant as a result of it’s extremely depending on the media resulting from first time travellers who largely take choices based mostly on what’s reported on the market.
“Gone have been the times when folks journey for journey with none data in regards to the locations, however resulting from know-how, travelling has now turn out to be a lot simpler and other people now needs to discover to know extra in regards to the locations they’re visiting,” he acknowledged.
MrOduro-Antwi urged media organisations to prioritise the promotion of the Ghanaian tradition and put in place insurance policies that give precedence to tradition and tourism to assist protect and promote traditions for future generations.
He additionally implored the federal government to help the media to spice up and promote tourism tradition, which was now an enormous a part of the native economic system.
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