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There was no press launch, no hoopla, just a few social media posts. That’s how the Canadian House Company (CSA) approached releasing its new branding.
Maybe it’s simply me, however I’d have thought the CSA would have made an even bigger deal of it. When contacted they pointed me to an online web page. The brand new branding isn’t even on their dwelling web page. They did nonetheless create the 24 second video under.
That is how the CSA describes the brand new brand.
The brand new CSA brand, elegant in its simplicity, options three stars and a maple leaf.
The maple leaf
As Canada’s nationwide emblem, the maple leaf generates satisfaction and a way of belonging, and can also be acknowledged everywhere in the world. It gives the look of withdrawing, symbolizing daring invention and our sights set on the longer term, able to push the boundaries of ingenuity and innovation.
The star
The star represents area and symbolizes brilliance, intelligence, and experience. Its repetition embodies the power of the group, which incorporates all these concerned within the Canadian area program – business, scientists, academia, authorities, and STEM organizations.
For individuals who we’re curious as to why they modified their branding, that is what the CSA states on their new brand web page.
Why are you altering the brand? Canada is coming into a brand new period of area exploration. With the return to the Moon, an rising want for Earth commentary information and a rising Canadian area business, the timing is right to provide Canada’s area program a contemporary, simplified image that’s distinctly Canadian and embodies the values of the future-focused area sector.
They’ve additionally included a web page for collaborator and contractors with a special variations of the brand and learn how to use them. And if you wish to purchase some branded merchandise these at the moment are accessible on the Ingenium boutique.
Whereas I just like the outdated brand, I can see the attraction of this new trendy, minimalist model. What do you assume? Remark under or ship me your ideas.
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