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Abstract
- The brand new Bing, your AI-powered copilot for the net, is now in preview, and also you may be shocked at how a lot it will probably assist us be higher at our craft of communications.
- These are some starter prompts to ask Bing, which have helped me and my staff in our work over the previous few weeks.
- When you just like the solutions you discover with Bing, bear in mind to follow-up with the supply hyperlinks for extra info.
- The brand new Bing is in preview, and we’re persevering with to take suggestions and apply these learnings to enhance the expertise over time.
We’re within the thick of it, for certain. As communications professionals, we’re determining what this new age of AI means for us, for our craft, whereas on the identical time making an attempt to elucidate AI to the world.
In talking at an occasion this week in New York on this matter, one of many issues I mirrored on was the necessity to deliver folks alongside on this alteration curve. You would possibly begin off on the curve like “nope” – as quickly as you begin seeing tales about these AI developments, your response is that this isn’t good for our career. However then as you dig into it, you are feeling perhaps it’s not a “nope” and transfer up the curve to “there’s hope.” There are all kinds of issues I may do! In spite of everything, considered one of our secret powers as communicators has all the time been language. And you’ve got this second and notice, you may speed up this secret energy with AI.
Right here’s how I’ve been doing simply that with these prompts utilizing the brand new AI-powered Bing. The outcomes have been loopy spectacular. Strive for your self by signing up for the preview at bing.com/new and bear in mind to present suggestions on to Bing so we are able to proceed to enhance the expertise.
Helpful info to get began
- Select a dialog type: “Extra Inventive,” “Extra Balanced” or “Extra Exact”
- The brand new Bing gained’t hesitate to supply some follow-up questions to assist hone in on the reply you’re searching for. For instance, once you’re utilizing the brand new Bing to do thought technology, it’s useful to follow-up by asking it to “give me just a few extra.”
- Associated to that, don’t go away Bing hanging! It could have an ancillary matter associated to the subject you’re asking about.
- Bing will all the time present you the place it’s getting its info, so if you happen to like among the solutions you’re getting and wish extra particulars, don’t neglect to take a look at the sources that Bing is pulling from.
- Reminder! Keep away from placing confidential info within the chat.
Subsequent, on to the prompts.
Media interview prep
This primary instance comes from The Wall Avenue Journal reporter Joanna Stern. To organize for an interview with our Chairman and CEO Satya Nadella, Joanna used the brand new Bing to assist with getting ready interview questions. Right here’s what she requested Bing:
- “Within the voice of Joanna Stern, generate a listing of 10 interview questions for Satya Nadella about AI and the brand new Bing”
- “Reply query 5 within the voice of <individual>”
Since then, I’ve been utilizing related prompts to arrange for media interviews. For instance, in getting ready for this On With Kara Swisher podcast episode, right here’s a immediate that I used:
- “Assist me put together for a podcast interview with Kara Swisher. The subject we’ve agreed to debate is the rise of Synthetic Intelligence instruments and companies. Based mostly on her most up-to-date writing and podcasts, give me 10 questions I ought to anticipate.”
Keep in mind, you’ve got sufficient time to ensure Bing is ready – so it will probably assist to first ask if it’s aware of Kara Swisher and her interview type. Then add extra particulars – who’s she speaking to? Then fireplace the immediate concerning the 10 questions.
Media protection snapshots
It’s been a loopy few weeks of stories right here at Microsoft and I’ve began utilizing Bing to assist me get fast snapshots of media protection to see how information is touchdown within the second. Listed here are just a few examples I pulled lately:
- “What’s the newest information about <X> immediately?”
- “What’s the general tone of those tales?”
- “How does this evaluate with information about <Y> in the identical time interval?”
This isn’t an alternative to deeper measurement or evaluation, but it surely’s a surprisingly good first snap once you want one thing now.
Social media submit inspiration
Bing chat can be an excellent brainstorm thought generator. We’ve experimented utilizing it to get inspiration for our social media posts, particularly with “Extra Inventive” mode. Listed here are some examples that my staff has experimented with:
- “Generate just a few tweets that embrace <X> info and makes use of a <Y> tone” (comparable to “lighthearted tone”)
- “Write a LinkedIn submit for this weblog, <X>”
- “Generate just a few tweet concepts for <firm> about <product function>”
- “Take the next info and switch it right into a <X> character tweet / LinkedIn submit: <copy and paste textual content>,” then “Are you able to write it once more however make it extra partaking?”
These preliminary prompts are normally adopted by “give me just a few extra variations.”
Headline technology
There are days once I spend lots of time writing (and rewriting) the physique of a weblog submit, lastly get it to a superb place and solely then begin to marvel, what’s my headline? By this level I’ve used up each ounce of creativity and begrudgingly write one thing considerably coherent and really feel barely dangerous about myself. However as of late, I really feel much less dangerous. Whereas I nonetheless spend lots of time writing (I actually do love writing!) now with the brand new Bing, I’ve been utilizing this immediate to assist me generate headlines (a sort of writing that I really like much less). Right here’s what I did:
- “Recommend just a few variations of headlines for the next,”
- Copy your textual content and paste it to the Bing chat
FAQ technology
FAQs is one other sort of writing I’ve been eager to speed up with AI. Right here’s how I’ve completed that:
- “Recommend 5 FAQs for <textual content or hyperlink>”
- “Give me just a few extra”
I hope these immediate examples provide help to kickstart your personal questions and interactions with this unimaginable new instrument.
Pleased experimenting!
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