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Nairobi, Kenya — Kenya on Saturday acquired the primary group of Chinese language vacationers after three years of pandemic-related hiatus at a ceremony within the Kenyan capital of Nairobi marked with pomp and pageantry.
Kenya’s senior officers and executives within the hospitality sector have been readily available to obtain the primary batch of 40 Chinese language vacationers who traveled from the southern Chinese language metropolis of Guangzhou to Nairobi utilizing a China Southern Airways flight.
John Ololtuaa, principal secretary on the State Division of Tourism, lauded the Chinese language authorities for selecting Kenya amongst three African Nations, together with Egypt and South Africa, for piloting outbound group excursions after Beijing’s optimization of COVID-19 response.
“Right this moment is thrilling for us as a result of it means we at the moment are resuming full connectivity with one in all our rising supply markets for worldwide vacationer arrivals,” mentioned Ololtuaa.
In line with Ololtuaa, Kenya will leverage the Chinese language market to spice up vacationer arrivals, hastening the restoration of a sector that contributes about 7 p.c to the nation’s Gross Home Product.
At current, China is Kenya’s sixth largest tourism supply market internationally, contributing 5.5 p.c of complete worldwide vacationer arrivals within the nation throughout the pre-pandemic interval, mentioned Ololtuaa.
John Chirchir, performing chief govt officer of the Kenya Tourism Board, mentioned advertising and marketing the nation’s scenic points of interest like wildlife, sandy seashores and mountainous landscapes in China had intensified.
WELCOME BACK : #MagicalKenya led by Tourism @PSOloltuaa at the moment acquired the primary batch of group travellers from China aboard the China Southern Airline which resumes its flights to Kenya after a ban on group travels on the onset of the Covid-19 pandemic#RediscoverTheMagic pic.twitter.com/NiLfuBk2bV
— Kenya Tourism Board (@magicalkenya) February 11, 2023
Chirchir mentioned the federal government is harnessing social media platforms and exhibitions to market Kenya as a great vacation spot for Chinese language vacationers, including that January’s launch of the Membership of Sino-Africa Tradition and Tourism in Nairobi will enhance arrivals from the Asian Nation.
Betty Olwenyi, director of gross sales on the Mada Resorts East Africa Restricted, mentioned the arrival of Chinese language vacationers will revitalize your complete hospitality sector in Kenya.
“As a hotelier, I’m so excited to see the Chinese language vacationers again within the nation. China is our principal market, and it’s actually thrilling for Kenya. I look ahead to extra Chinese language guests within the July-to-October season when there’s wildebeest migration in Masai Mara (Nationwide Reserve),” mentioned Olwenyi.
Sherry Xie, managing director of Nairobi-based Lengthy Ren Excursions & Journey, mentioned the arrival of the primary batch of Chinese language vacationers in Kenya was a affirmation that the nation’s journey and hospitality sectors have been in a revival mode.
Excellent news for Kenyan tourism sectors.#Kenya welcomes 1st group of Chinese language vacationers after pandemic. pic.twitter.com/PrG6urz7z2
— Shen Shiwei 沈诗伟 (@shen_shiwei) February 12, 2023
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