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Replace on February 13, 2023: Through the 2023 Tremendous Bowl, YouTube introduced that YouTube TV members would get a reduced value on the Sunday Ticket providing. Clients that don’t have a YouTube TV subscription can nonetheless join Sunday Ticket by way of YouTube’s Primetime Channels possibility.
YouTube lately turned the unique streaming rights holder of NFL Sunday Ticket, a sports activities bundle that was reportedly bid on by different tech giants Apple and Amazon. Whereas YouTube will doubtless cost a excessive value for the NFL Sunday Ticket, there could also be a extra reasonably priced YouTube providing for viewers that need entry to fewer video games.
In line with NFL’s chief media and enterprise officer, Brian Rolapp, the league is contemplating a “lighter” NFL Sunday Ticket providing on YouTube and YouTube TV that gives a choose variety of video games for a cheaper price.
“We’re additionally serious about, however haven’t made any choices, do you create a brand new product? Do you do a lighter model? We haven’t made any choices there, however you will notice that. I don’t know if we’ll go team-by-team, however may you get fewer video games for a lesser value? I feel that’s all up for debate and dialog,” Rolapp revealed to the New York Submit’s Andrew Marchand and Sports activities Enterprise Journal reporter John Ourand of their podcast.
Rolapp famous that one cause the NFL struck a streaming take care of YouTube is so the league may make new modifications to the Sunday Ticket product. “It’s been distributed for therefore lengthy. I feel there’s in all probability a variety of alternative between the ‘all you possibly can eat’ and free tv. I feel there’s a variety of room there to discover.”
YouTube wasn’t instantly accessible to remark to TechCrunch.
NFL Sunday Ticket is launching on YouTube and YouTube TV later this yr. The corporate confirmed that it might be accessible as an add-on bundle on YouTube TV in addition to a standalone providing on YouTube Primetime Channels. Notably, this would be the first time that Sunday Ticket might be accessible à la carte for viewers.
Whereas pricing particulars haven’t been introduced, it’s going to in all probability be costly. NBC Sports activities reported that “a TV individual” estimated that NFL followers must pay round $300 per season for Sunday Ticket. DirecTV costs its clients $293.94 per season or $395.94 for the NFL Sunday Ticket Max bundle with additional content material.
YouTube has to pay roughly $2 billion per season for the rights, The Wall Avenue Journal reported. For comparability, DirecTV paid $1.5 billion.
In Alphabet’s fourth-quarter earnings name, Google’s Chief Enterprise Officer Philipp Schindler talked about plans to launch a function on YouTube TV that enables viewers to look at on a number of screens without delay. He added that YouTube TV clients would get new options particular to the Sunday Ticket expertise, resembling feedback, chats and polls.
Up to date 2/10/23 at 3:55 p.m. with correction to DirecTV costs.
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