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Amazon has discontinued Amazon Glow, an interactive video-chat machine targeted on serving to children and family members play collectively by way of the web amid the pandemic.
Launched in 2021, Amazon Glow featured a video display and projector that gave kids entry to a variety of leisure and academic content material. A video display linked the kid with the distant particular person on the opposite finish of the video name whereas projecting a gaming area onto a silicone mat each folks might take part in.
However apparently, the gross sales did not meet expectations, main the Amazon to cancel the product.
“At Amazon we expect huge, experiment, and put money into new concepts to thrill prospects,” stated Amazon spokeswoman Kristy Schmidt, who confirmed the Glow’s cancellation. “We additionally frequently consider the progress and potential of our merchandise to ship buyer worth, and we frequently make changes primarily based on these assessments. We might be sharing updates and steerage with Glow prospects quickly.”
The Amazon Glow included a variety of leisure and academic content material. Video games like checkers and Go Fish had been in-built, in addition to puzzles, 1000’s of books, and a free drawing app that might scan objects into the art work and do enjoyable issues like create a jigsaw puzzle out of your favourite toy by smashing it on the display.
Amazon additionally partnered with studios for branded experiences from Disney, Mattel, Sesame Road and Nickelodeon. Curated video content material was accessible, however children might solely watch movies whereas they’re calling an permitted grownup.
The machine retailed for $300 however was listed Tuesday at $150 for members of Amazon’s Prime program, 55% off the record worth, earlier than being listed as unavailable.
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