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We’re thrilled to be named Netflix’s expertise and gross sales accomplice to assist energy their first ad-supported subscription providing.
At launch, shoppers may have extra choices to entry Netflix’s award-winning content material. Entrepreneurs trying to Microsoft for his or her promoting wants may have entry to the Netflix viewers and premium related TV stock. All adverts served on Netflix can be completely out there by way of the Microsoft platform. As we speak’s announcement additionally endorses Microsoft’s method to privateness, which is constructed on defending prospects’ data.
This can be a massive day for Netflix and Microsoft. We’re excited to supply new premium worth to our ecosystem of entrepreneurs and companions whereas serving to Netflix ship extra option to their prospects.
Here’s what Netflix COO Greg Peters mentioned as we speak:
“In April we introduced that we’ll introduce a brand new decrease priced ad-supported subscription plan for shoppers, along with our present ads-free primary, commonplace, and premium plans. As we speak we’re happy to announce that we have now chosen Microsoft as our international promoting expertise and gross sales accomplice.
“Microsoft has the confirmed capability to assist all our promoting wants as we collectively construct a brand new ad-supported providing. Extra importantly, Microsoft supplied the flexibleness to innovate over time on each the expertise and gross sales aspect, in addition to sturdy privateness protections for our members.
“It’s very early days and we have now a lot to work by way of. However our long-term purpose is obvious: Extra alternative for shoppers and a premium, better-than-linear TV model expertise for advertisers. We’re excited to work with Microsoft as we deliver this new service to life.”
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