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Ho — The Ministry of Tourism, Arts and Tradition says it has set a goal of 1 million vacationer arrivals earlier than the tip of this yr.
This goal could be in keeping with attaining the broad coverage goals of diversifying and increasing the trade for financial growth and creating a aggressive inventive arts trade as acknowledged in its medium time period nationwide growth coverage framework 2022 to 2025.
Mr Mark Okraku-Mantey, Deputy Minister of Tourism, Arts and Tradition mentioned this in Ho on Monday, on the 2nd Public Non-public Partnership discussion board organised by the Ghana Tourism Authority (GTA) beneath the auspices of the sector ministry.
The discussion board which had the theme: “Leveraging African Continental Free Commerce Space to extend Tourism and Funding to speed up socio-economic transformation’ introduced collectively about 300 members.
He mentioned tourism arrivals fell from 600,000 to 200,000 on account of COVID-19.
Mr Mark Okraku-Mantey defined that although tourism had develop into huge enterprise and able to driving socio-economic progress and growth, its advantages wouldn’t be totally recognised with out an efficient collaboration with the non-public sector.
In response to him, stakeholders within the trade ought to start to unfold the information that the inventive trade was one of many methods that may make the African Free Commerce Space enticing.
He additionally acknowledged that actions initiated by the Ministry of Tourism, Arts and Tradition geared toward revitalising the sector. This, he mentioned included a launch of home tourism marketing campaign geared toward growing home tourism visits to native websites.
The discussion board, he defined was subsequently designed to speed up the tempo of tourism and a renewed focus for home and regional markets.
The Deputy Minister famous that the nationwide tourism vacation spot single window tasks had been a technique to extend operational effectivity to supply related info of the trade.
Mr Mark Okraku-Mantey, subsequently, assured that the ministry would proceed to help the non-public sector with a view to enhance the nation’s vacationer websites and in addition enhance visitations.
“We have to market our nation to the world, earlier than they will go to our vacationer websites, including all people has a job to play to make tourism a giant group,” he confused.
Mr Akwasi Agyeman, Chief Govt Officer of GTA famous that it was extra funds that some folks use for tourism.
Subsequently financial challenges such because the COVID-19 pandemic actually have an effect on the sector, including “we have to put our minds and leverage the strengths of one another to bounce again in a greater manner.”
Mr Allexander Nketia, Volta Regional Director of GTA, in his welcome tackle referred to as for a long-lasting sustainable partnership between the private and non-private sector within the bid to advertise tourism growth and in addition create extra alternatives for the sector.
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