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In the present day we’re introducing Viva Gross sales, a brand new vendor expertise software that brings collectively any buyer relationship administration expertise (CRM), Microsoft 365 and Groups to supply a extra streamlined and AI-powered promoting expertise. The previous two years have modified the way in which we work. Workers are demanding extra from their employers in in the present day’s hybrid world – from the instruments they use to the hours and the locations that they work. For sellers, the hybrid work atmosphere means spending extra time in video conferences, chats, e-mail and paperwork to attach with prospects and shut offers.
Salespeople additionally have to entry their CRM system – in addition to a number of purposes and databases – a number of occasions a day to remain on prime of their accounts. This provides as much as dozens of interruptions as they navigate amongst these disparate purposes and the collaboration and productiveness instruments they’re utilizing to perform administrative duties, collaborate internally and work on offers. But, all sellers actually need is to spend extra time with their prospects.
However what if every thing a salesman wanted to do their job was introduced collectively in a single place – the place they already spend most of their day – in calls, conferences and chats? What if their buyer information, knowledge and duties have been intelligently organized and accessible within the instruments they use day-after-day? What if the collaboration atmosphere sellers use to speak to prospects robotically offers the following greatest motion and sentiment evaluation?
How way more influence might sellers have, and the way way more time might they spend with prospects? How would it not enhance their promoting expertise? And the way way more income might they drive for his or her firm?
That is what led us to develop Viva Gross sales, a brand new vendor expertise software.
Viva Gross sales enriches your CRM and brings intelligence again to the vendor
Viva Gross sales is a brand new fashionable means of promoting. As a wise CRM companion, Viva Gross sales makes sellers’ lives simpler whereas enriching their CRM. Take into consideration all the client and deal insights which can be already in Outlook, Groups and Workplace purposes like Phrase, Excel and PowerPoint, however by no means make it into the CRM system. These insights are onerous to seize as a result of the vendor is tasked with coming into knowledge manually.
By enhancing the CRM system with buyer engagement knowledge from Microsoft 365 and Groups together with the ability of synthetic intelligence (AI), Viva Gross sales empowers sellers to be extra related with their prospects, leading to extra personalised buyer engagements and closed offers sooner. This occurs by means of a easy buyer tagging characteristic, which automates the info seize, saves the vendor time, and offers their group with a extra full image of deal and buyer standing. With AI embedded all through, Viva Gross sales is sort of a gross sales coach to maneuver offers together with suggestions and reminders. This intelligence layer offers sellers the data they should assist them be extra productive.
The way forward for promoting isn’t a brand new system to be taught. It’s bringing the data sellers want on the proper time, with the fitting context, into the instruments they’re aware of so their work expertise could be streamlined. Viva Gross sales builds on Microsoft Viva, launched final yr, which offers an built-in worker expertise platform that helps everybody all through their worker journey. Viva brings collectively communications, information, studying, targets and insights to empower each individual and crew to realize extra from wherever. Now with Viva Gross sales, we’re delivering the primary role-based Viva software particularly designed to fulfill sellers’ wants.
Reimagining the gross sales expertise
With Viva Gross sales, we’re reimagining gross sales, empowering salespeople with AI-driven insights and knowledge automation proper within the movement of labor – within the productiveness and collaboration instruments tens of millions are already utilizing day-after-day – Microsoft 365 and Groups.
As Microsoft’s Chief Industrial Officer, I’m particularly excited for in the present day’s announcement. Viva Gross sales delivers on what prospects and particular person sellers have been asking for, and I’m trying ahead to rolling out Viva Gross sales throughout my total group.
Be taught extra about Viva Gross sales on the Viva Gross sales product web site.
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