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What you must know
- Canalys has launched its first-quarter 2022 North American smartphone market figures.
- In line with the report, Google’s smartphone market share within the area has elevated by 380%.
- The Pixel 6 collection’ robust gross sales efficiency boosted Google’s market progress.
Google has outperformed different smartphone giants by way of market progress in North America through the first quarter of this yr. In line with a brand new Canalys report, Google almost quadrupled its market share within the area, due to the Pixel 6 collection.
In line with the report, the search large shipped 1.2 million models within the first quarter of 2022, up from 200,000 in the identical interval final yr. Which means that the corporate’s North American market share elevated by 380% throughout that point, firmly establishing it within the prime 5.
“Google is on the offensive to take market share, constructing on its large provider presence and unprecedented funding within the Pixel model, each on conventional promoting campaigns and a brand new NBA partnership,” stated Canalys Analysis Analyst Runar Bjørhovde. “It targeted on the Pixel 6 in Q1 however will look to broaden additional in the remainder of the yr, with a just lately launched portfolio together with the upcoming Pixel 7 flagship, inexpensive Pixel 6a, Pixel Watch and Pixel Buds.”
That stated, Google nonetheless lags behind the opposite main gamers by way of market share. Canalys stories that the corporate captured solely 3% of the North American market in Q1, up from 1% within the year-ago quarter.
Google trailed behind TCL, which achieved a 4% market share. Capturing the third spot is Lenovo, with a ten% market share.
Then again, Samsung’s market share fell to 27% from 28% in the identical interval final yr. That’s regardless of its 1% annual progress and 10.5 million shipments. Apple led the North American market with a 51% share, having shipped 19.9 million models.
The Google Pixel 6 and Pixel 6 Professional are at present thought to be among the many greatest Android telephones obtainable regardless of their flaws, so it is no shock that Google’s smartphone enterprise is exhibiting wholesome indicators of progress.
Total, the North American smartphone market elevated 4% year-over-year, with 39 million models shipped.
Google Pixel 6 Professional
The Google Pixel 6 Professional is a wonderful flagship Android gadget. It is glossy and quick, and it has unique entry to Pixel-only options due to Google’s spectacular AI chip. It additionally has a flexible digital camera setup with upgraded {hardware}, so you may at all times anticipate one of the best pictures.
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