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South Africa, 29 March 2022: Cape City Tourism has launched its most essential initiative thus far – the landmark Discover Your Freedom immersive journey expertise. The interactive interface makes use of game-style graphics to empower international travellers to decide on their Mom Metropolis journey, primarily based on the information they establish with – the Fearless Foodie, Nature Warrior, or City Adventurer. It’s a first-of-its-kind idea from the main vacation spot advertising and marketing organisation.
Enver Duminy, CEO of Cape City Tourism, says, “Discover Your Freedom makes use of the newest digital expertise to immerse viewers in distinctive Cape City choice-driven video experiences. You select your information. You select your journey. It’s an interactive journey from begin to end.” It’s fast-paced, fascinating and in contrast to something another vacation spot advertising and marketing organisation worldwide is doing. Alderman James Vos, Metropolis of Cape City’s Mayoral Committee Member for Financial Progress, says, “Our purpose is to gas quicker restoration within the customer economic system. Following the pandemic, individuals worldwide are itching to discover, do extra, and reclaim that sense of function. We wish to encourage people in our key supply markets to leap on a airplane and are available to Cape City to seek out their freedom. This new marketing campaign actually hits the mark not simply by way of being one thing authentic and enjoyable, however most significantly, being engaging sufficient, I imagine, to end in precise bookings.”
Hosted on the Cape City Tourism web site, guests are welcomed into an immersive world by an enchanted African story-teller, who urges them to decide on their information. All characters are designed to be visually hanging, in gaming-inspired, Afro-futurist graphics. As soon as they choose the Fearless Foodie, Nature Warrior or City Adventurer, the viewer is taken down a rabbit gap of fast movies, showcasing some the most effective choices linked to their pursuits. For instance, a fearless foodie will ‘go to’ La Colombe, watch an aunty fold samosas within the Bo Kaap, and dive into steampunk scenes at Reality Espresso.
The truth that viewers get to make their very own selections is the cornerstone of the marketing campaign and really present with worldwide traits. Leigh Dawber, Chief Advertising and marketing Officer at Cape City Tourism, says, “With the creeping onset of the metaverse, selection will proceed to control digital experiences
that really feel ever extra actual. On this marketing campaign, we’ve mixed real-life footage of Cape City with whimsical CGI touches.”
This methodology of placing the person in cost will increase engagement. Dawber provides, “Many people bear in mind these iconic Select Your Personal Journey childhood books. This marketing campaign works in the same approach. It’s modern and galvanizing. It allows you to dictate the way you discover our lovely metropolis. Millennials, particularly, have a eager sense of journey and need to journey with function. Our goal is to enchantment to this. The extra personalised you can also make your expertise of the Mom Metropolis, the extra seemingly you’re to plan the journey of a lifetime.”
The Discover Your Freedom immersive journey expertise additionally leans on the thought of co-creation. Cape City Tourism is working with GoPro World, the place six worldwide ambassadors will share what ‘Discover Your Freedom’ in Cape City means by their lens. Dawber says, “The thought with this initiative is to delve into a special sort of storytelling. This partnership will see these famend creatives share their tales, their approach.”
Cape City Tourism can be partnering with Expedia on conversion, enabling guests to effortlessly ebook and revel in particular journey packages and reductions.
Finally, Discover Your Freedom works to revive confidence in Cape City, which suffered enormously from the worldwide journey bans over the previous two years. Persistently known as one of many world’s greatest and most lovely locations, the Mom Metropolis actually does have one thing for everybody.
Duminy concludes, “Cape City represents freedom for all and now’s the time to seek out your freedom!”
To search out your freedom, go to CapeTown.Journey.
#FindYourFreedom #LoveCapeTown #Smaakkaapstad #Thandaikapa
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